Everyone that has a business should have a website in this day and age. However, if nobody is finding your website, then it isn’t working for you. Your website acts as if it were your customer service and front door to your potential clients. It is there taking enquiries, orders, and information for you through your contact pages and product pages, if you have them, 24/7. It is like having a salesperson out there selling you to the people that are looking for your exact products or services. However, if those people can’t find you, well, then you might as well forget it.

That’s why you need our SEO Essex services. You want your website to be working for you and your business.

We have unique SEO techniques to help the search engines find you and see that you are the best in the area for your product or service that you have to offer.

Search Engine Optimisation is not a simple process that will happen overnight but a process that will take time to carefully construct, this is why SEO should be considered as an investment into your business.

While you can get instant results from things such as paid advertising (Google Ads) it is expensive and you are only targeting a few keywords, however as soon as you stop paying for the ads they instantly disappear as if they were never there. With organic SEO it is broader, allowing you to pick up many of what we call long-tail SEO phrases.

Rank for long tailed keywords.

Long-tail SEO keywords are longer phrases that most of the time we would use in something like paid ads. These are phrases such as “SEO Essex and website design”, which is different from “SEO Essex”. These long-tail keywords are something that we typically rank by accident simply by trying to rank for other keywords.

While these are accidental rankings, they certainly are important as they will bring in more traffic from keywords we hadn’t even thought of. That’s the power and beauty over having a strong brand name.

Think about branding in general. When someone says “fast food” you probably have some brands that come to mind. But branding is in every business. It is making your business known for what you do. When people say your business name, someone will speak up and say, “I have heard of them.”

Branding for the search engines is the same thing. You need a strong brand that when someone is looking for your services in your area, it is delivered to them via being on page one of the search engine. The higher on the page you are, the more traffic you will get for that term.

On and Off page SEO

Many people have heard of backlinks. But, do you really know what they are? Backlinks are used to help build up the authority of your site. However, backlinks are actually mentions of your brand or keywords for your site. It could be blogs, directories, or even social profiles. These are important to build your brand and authority, however, they are not the only thing.

In fact, most SEO Essex agencies will probably focus on the off page backlinking. But, if your on-page SEO is done correctly, you have a much better chance of ranking. Most agencies don’t take the time to really do the on page SEO properly. This part does take a bit of time but when it is done right, the website will have a better chance of higher rankings.

On page SEO Essex means that you have the proper keyword density, you have headers and footers and enough content for your particular subject. You’ll hear SEOs say, “it depends” a lot because it does. Lots of SEO depends on what niche you are in and the competition. Doing as the competition is doing and going a little above that is the sweet spot that we are looking for. If they have a higher keyword density than we will have a high keyword density. Copy what is working for what we want to achieve. 

Your content should be relevant to what you are trying to rank for. You should write content that people actually want to read and not just for the search engines. You can have a blog, should you need more keywords and pages, however, blogs are not 100% needed for SEO Essex, it really depends on what you are looking to rank for.

Why the search engines care about what they rank.

Our SEO Essex services are used by many businesses and they have brought in many leads, signups and sales. However, it is not quick to the finish line. It takes some time to warm up the search engines and ensure that you are a genuine real business. This is because many of the SEO companies in recent years would put up spammy sites and ruin the searches.

The search engines are a business too and if people cannot find the right result for what they need, they will try another search engine. 

Everyone has dealt with bad search engine results at some point in their life. For example, you type in “House Builder” and you are hit with a “How to build a house” website. Not related at all but had the word’s “house” and “build” in it. This is why search engines take their time and test the waters. While they are doing that, your website might be going through the “dance” as we call it.

As we start working on the SEO for your website you will find it going through a little dance. This dance means that it will be ranking page 1 one day and page 3 the next. While this isn’t good for the stress levels, this makes us happy. It tells us that we have done something to get attention for the search engines. When it starts to do that, we may lay off that keyword for a bit and focus on something else, until it settles down. This is completely normal.

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