SEO Glossary of Terms

SEO Glossary

Confused about all those SEO terms?

Check out our glossary below for an explanation!



Google’s paid service for displaying Ads either on your website, OR your ad on another website.


A highly sophisticated program used by search engines to determine what pages to return in which order for any given search query.

Alt tag

Short for “alternative text” tag that describes images and other media on a web page for visually impaired users.


A program which assists in gathering and analysing data about website usage, e.g. visitor traffic and behaviour.

Anchor text

The visible part of the text in a hyperlink.


A link into any webpage from any other webpage.

Black hat SEO

Search engine optimisation tactics specifically designed to try and cheat the Google algorythm.


A frequently updated website journal, intended for your website viewers consumption to share more about your business/niche.

Bounce rate

The amount of users (displayed as a percentage) who enter a website and then leave it immediately without viewing any other pages.

Cascading Style Sheets (CSS)

A web site’s “css file” contains site wide information about the design aspects of the website such as paragraph layout, font types and sizes, colours, etc.


A process by which a web site can be programmed to display an SEO optimised page to the search engines and a different page to humans. This is a common black hat SEO technique.

CPC (Cost Per Click)

The charge that search engines make to advertisers for every click that sends a searcher to the advertiser’s website landing page.

Click bait

A webpage or piece of content with the designed purpose of attracting incoming links.


 Google’s spider program it uses to crawl websites and gather data.

Header Tag

Tags within your page text to indicate the hierarchy of headers for your text, H1, H2, H3 etc.

HTML (Hyper Text Markup Language)

A standardised system for tagging text files to achieve font, colour, graphic, and
hyperlink effects on Web pages.


Hypertext Transfer Protocol, HTTPS is when the website is secured.

Internal link

A link between pages within the same website.


A word that relates to a specific subject or topic.

Keyword density

The percentage of words on a web page which are a particular keyword. If this value is unnaturally high the page may be penalised by the search engines, see “Keyword Stuffing” below.

Keyword Stuffing

The process of adding a large number of keyword terms into either the backend of the website via HTML or meta tags of a web page, or within the actual web page text itself. This is regarded as a black hat SEO technique.

Link building

The process of getting inbound links to your web page or site.

Long-tailed Keywords

Keyword phrases that contain multiple words.


A special HTML tag that provides information about a web page.


A command found in either the HEAD section of a web page or within individual link code, which instructs search engine spiders (bots) to not follow the link.

Off-page SEO

Everything you do outside your website to improve its rankings, eg backlinks.

On-page SEO

Everything you do within your website to improve its rankings, e.g. page content.

Organic Search Results

Those listings on SERPs that were not paid for (i.e. not google ads).

PPC (Pay Per Click)

An advertisement program where advertisers pay add agencies (such as Google)
whenever a user clicks on their ad. E.g Google Ads.


The word or words a searcher enters into a search engine.


The position of a particular web page appears in search engine results, 1 being the highest.

Reciprocal Link (crosslinking)

The process of two different websites linking to each other.


A measure of how closely your website content is related to the search query and the searcher’s expectations.

Robots.txt file

This file notifies the search engines which areas of your site are restricted and which can be indexed.

RSS (Really Simple Syndication)

A system for the distribution of content from an online publisher to Internet users, also known as a news feed.

Search engine

A program, which searches web pages for relevant matches of a users keyword phrase and
returns a list of the most relevant matches, E.g. Google


Search Engine Marketing.


Short for Search Engine Optimisation, the process of optimising your websitewith the objective of ranking it higher in the search results.


Short for Search Engine Results Pages.

Spider (bot)

 Search engines use these bots to find and add web pages to their search indexes.

Technical SEO

refers to website and server optimisations that help search engine spiders crawl and index your site more effectively and help improve organic rankings. An example is improving your website loading time.

Title Tag

A HTML tag appearing in the code of each web page that contains the page title​.


Visitors that a website receives.

URL (Uniform Resource Locator)

The web address for a site.


Measures the quality of a user’s experience when interacting with a product, website or system.

White hat SEO

Ethical SEO practices that search engines encourage you to use.

XML sitemap

A file (usually sitemap.xml) designed to give search engines a map of all the different URLs (pages) that your website contains.



Royal Oak Chase, Basildon, Essex, SS155SJ


0845 519 7767

If you want to stand out from the crowd then contact us today.

All enquiries and quotes carry no obligation.

Whichever of our services you are looking to potentially use we’d be happy to help!

Located In Essex Bee Spotted Strives To Set The Local SEO Standard In The Basildon,Essex Area

Bee Spotted is located in Essex UK but you can also find us on Yelp. You can call us at 0845 519 7767, We are located near the Hanningfield ReservoirHadleigh Castle, and the Norsey Woods.

If you are coming from the London Southend Airport(SEN) the drive is fairly simple and quite easy. Leaving the Airport you want to take Rochford Road to Prince Avenue/A127. When you see Prince Avenue/A127 you want to make the right hand turn onto the road. You want to follow A127 to Upper Mayne/A176 in Essex. When it comes time take the A176 exit off of A/127. Continue on A/176 until you get to Royal Oak Chase.

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