Quick actions you can take in just 10 minutes to improve your online visibility is to optimise your social media profiles:
Step 1: Choose the right profile picture – Use a clear and professional image that represents your brand or personality. Your face is always going to be better for that human touch. You can easily brand it up with what you are wearing, what you are standing next to or even with post-photo editing and adding your logo.
Step 2: Craft an engaging bio – Write a brief, compelling bio that highlights your expertise, interests, or the value you offer. What makes you different from your competitors?
Step 3: Add relevant keywords – Include keywords related to your niche or industry in your bio and profile description. This helps people find you when searching for related topics.
Step 4: Include website links – If applicable, include a link to your website, blog, or any other relevant online presence. LinkTree is a great way of doing this if you are short of room.
Step 5: Update your privacy settings – Ensure that your posts are visible to the public or your target audience, depending on your goals.
These next steps may take longer than 10 minutes but for each post you create or 10 minutes you spend productively on social media:
Step 6: Use hashtags – If appropriate for the platform. add relevant hashtags to your posts to increase their discoverability.
For example a beauty salon may include #beautysalon #lashes #billericay #essex. Location will help hone in on your local target market if required.
Step 7: Engage with others – Interact with your followers and people in your industry. Respond to comments, like, and share relevant content. Don’t just drop your link and run.
Step 8: Post valuable content – Share content that aligns with your expertise or interests, and that provides value to your audience. Don’t be shy to share some of your knowledge (within reason) to show others that you are an expert in your field and that you are a helpful person.
These quick tips for optimising your social media profiles, you make it easier for people to find and connect with you, therefore improving your online visibility.