Image optimisation is crucial for web design and SEO. It involves reducing the file size of images while maintaining or improving their quality, which can significantly improve a website’s speed and user experience. Optimising images also helps with SEO by making the website faster, more accessible, and more visually appealing to users and search engines. This guide will provide tips on optimising images for web design and SEO, including using image compression, appropriate file types, descriptive file names, alt tags, responsive images, Content Delivery Networks (CDNs), lazy loading, and vector graphics. By following these tips, you can improve the performance and visibility of your website.

1. Use image compression to reduce file size without sacrificing quality.
2. Use appropriate image file types (JPEG, PNG, GIF) based on the image’s content.
3. Use descriptive, relevant file names for images. For example; Use your business name and keywords relevant to your business and the photo.
4. Use alt tags to describe images for accessibility and search engine optimisation.
5. Use responsive images to ensure optimal load times on different devices.
6. Use a Content Delivery Network (CDN) to distribute images and improve load times.
7. Minimise the use of images in above-the-fold content to improve initial page load times.
8. Use lazy loading for images that appear below the fold.
9. Use vector graphics when possible, as they are resolution-independent and can easily be resized without losing quality.
10. Regularly review and optimise images to ensure the website remains fast and accessible.

Image optimisation is a crucial aspect of web design and SEO. By following the tips outlined in this guide, you can significantly improve your website’s speed, user experience, and visibility. Regularly reviewing and optimising your images ensures that your website remains fast, accessible, and visually appealing to both users and search engines.