Hints, Tips & Useful Information

Branding and Logo Design

What makes a successful logo?

A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

What should a logo include?

A design that conveys the essence of your brand. A logo should deliver an immediate and honest impression of your business philosophy, conveying why your brand is special.

How do I choose a logo?

  • Understand why you need a logo.
  • Define your brand identity.
  • Find inspiration for your design.
  • Check out the competition.
  • Choose your design style.
  • Find the right type of logo.
  • Pay attention to colour.
  • Pick the right typography.

How do make a catchy slogan?

To help you create catchy slogans for your business, here are seven tips to get your creative juices flowing:
  1. Keep it short and simple.
  2. Be consistent.
  3. Focus on what makes you different.
  4. Make it timeless.
  5. Ensure it can stand alone. 
  6. Consider your target market.
  7. Get input.

How do I choose a font for my logo?

Tips on choosing the best font for your logo:

  1. Keep it simple. A logo with a clean font is easier to reproduce across different products.
  2. See what fonts your competitors are using.
  3. Use a font to reflect your brand identity.
  4. Do not use too many fonts.
  5. Do not use trendy fonts.

What format should a logo be in?

We would say that you should always save and AI file as the primary source file and an EPS file as a universally editable format. These are ideal for printing, however for other uses you will need to produce a JPEG, PNG and possibly a TIFF.

Design for Print

What are the various paper size dimensions?

A0 841mm x 1188mm


594mm x 841mm
A2 420mm x 594mm
A3 297mm x 420mm
A4 210mm x 297mm
A5 148mm x 210mm
A6 105mm x 148mm
A7 74mm x 105mm
A8 52mm x 74mm

Website Design

What is the difference between WordPress.com and WordPress.org?

WordPress.org  is open-source and 100% free for anyone to use. All you need is a domain name and web hosting. It is also referred to as self-hosted WordPress.

WordPress.com is a hosting service created by the co-founder of WordPress, Matt Mullenweg.

Search Engine Optimisation (SEO)

What is SEO?

SEO is all about getting your business seen on Google and other search engines, reaching the right audience and ranking higher than your competitiors.

Branded Embroidery

Why is embroidery better than print?

With embroidery your merchandise has greater longevity and the design does not wear as easily as with print on fabrics.



Royal Oak Chase, Basildon, Essex, SS155SJ

If you want to stand out from the crowd then contact us today.

All enquiries and quotes carry no obligation.

Whichever of our services you are looking to potentially use we’d be happy to help!

Located in Essex, Bee Spotted strives to set the standard in the Basildon and Essex area

Bee Spotted is located in Essex UK but you can also find us on Yelp. You can call us at 0845 519 7767, We are located near the Basildon HospitalTowngate Theatre, and the Festival Leisure Park.

We provide the following services;

Design | Print | Embroidery | Website Development and SEO


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