Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google. The term “Google Business Profile” is used to describe the public-facing profile that businesses create through GMB. This profile appears on Google Search and Google Maps and includes important information about the business such as its name, address, phone number, hours of operation, reviews, and photos.

With Google My Business, businesses can also create posts, respond to customer reviews, and track insights about how their listing is performing.

This tool is a great way for businesses to increase their visibility online and connect with customers in their local area.

Are you using GMB and maximising on what it can do for your business?

Increased visibility:

By creating a Google My Business listing, you can ensure that your business is visible in Google Search and Google Maps, which can lead to increased exposure and potential customers finding your business.

Improved customer engagement:

With Google My Business, you can respond to customer reviews, add photos, and create posts to keep customers informed about your business. This can help you build a relationship with your customers and improve their overall experience.

Free advertising:

Google My Business is a free tool, so creating a listing won’t cost you anything. This can be especially helpful for small businesses that have limited advertising budgets.

Increased website traffic:

By providing a link to your website on your Google My Business listing, you can drive traffic to your site and potentially increase sales.

Valuable insights:

GMB provides valuable insights about how customers are finding and interacting with your business. This can help you make informed decisions about how to improve your online presence and reach more customers.

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