Ok, so we are not actually going to give you a spanner and a hammer as the image suggests BUT It’s always nice to have something which doesn’t cost anything. These FREE online tools cover various aspects of SEO, from keyword research and content optimisation to technical analysis and performance tracking.

They can be a great starting point for anyone looking to improve their website’s search visibility.

Google Analytics: This is a comprehensive website analytics tool that provides a valuable insight into your website’s traffic, user behaviour, and performance. It helps you to understand your audience and track the effectiveness of your SEO efforts.
Google Search Console: Also known as Webmaster Tools, this free tool by Google allows you to monitor your website’s presence in search results. It provides data on clicks, impressions, and keywords. It helps you identify and fix issues which could affect your search visibility.
Yoast SEO (WordPress plugin): An excellent SEO plugin for WordPress users. Yoast SEO offers on-page analysis and content optimization suggestions and helps you manage meta tags and XML sitemaps.
AnswerThePublic: This free tool helps you find questions and queries that people are asking related to your target keywords. It’s useful for content ideation and understanding user intent.
Ubersuggest: Ubersuggest offers keyword ideas, traffic estimations, and backlink data. It’s a simple and user-friendly option for keyword research.
SERPChecker: This tool analyses search engine results pages (SERPs) for specific keywords. It helps you understand the competition and what features are present in the results.
Keyword Surfer: A Chrome browser extension that provides keyword search volume directly in Google search results. It’s a handy tool for quick keyword research.
There are many more tools which can be used. If you have something specific you are looking for help with get in touch and we can guide you.