Calls-to-action (CTAs) are prompts on a website that encourage users to take a specific action, such as buying a product, filling out a form, subscribing to a newsletter, or downloading a resource or simply just picking up the phone and calling. CTAs are essential because they guide users toward the desired action and can help increase conversions and sales.

The number of CTAs you should have on your website depends on the size and complexity of your website, as well as the specific goals of each page. Generally, you should aim to have at least one CTA on every page of your website, and more if necessary. However, it’s important not to overload your website with too many CTAs, as this can confuse users and reduce their effectiveness.

Our Top 5 Tips for Creating Compelling CTAs that Boost Conversions and Sales

Use clear and action-oriented language:

CTAs should use clear and concise language that tells the user exactly what action they are taking, such as Buy Now, Sign Up, Download, Book Now.

Create a sense of urgency:

Adding urgency to your CTA, such as ‘Limited Time Offer’ or ‘Last Chance’, can encourage users to act quickly.

Make CTAs stand out:

Use contrasting colours, bold fonts, and other visual cues to make CTAs stand out and draw the user’s attention.

Offer a clear benefit: 

CTAs should communicate a clear benefit to the user, such as ‘Get a free trial’ or ‘Save 10% on your purchase.’

Test and optimise: 

Consistently test and optimise your CTAs to see what works best for your audience and website. Try different variations of language, design, and placement to find the most effective.